|
Double or triple your business
sales
by making some little changes to your
advertisement!
By S.
Najam Aziz Ahmed, Chief Executive, ECom Worldwide
By far the biggest reason most
advertisements (especially Email advertisement & advertisement through
web) don’t sell as much as they could is due to a single problem. The
words on these ads don’t do their job.
You only get a few seconds (especially
on the web) to grab a reader’s attention. If the wording on your
advertisement is falling down on the job, no one will be interested in its
further details and result will be NO SALES.
I normally see ads that have
too little information to attract a reader. Or the ad has too much information,
so much that a reader leaves it.
Your ad needs to IMMEDIATELY
catch a reader’s attention. Here is how to do it:
-
Distill what you have to
offer down to your most popular and powerful product or service. Don’t throw a
whole selection of products or services in a single ad. Just give them one
offer at a time.
-
Figure out the one most
powerful advantage your product or service gives customers. Think
about what kinds of readers are most likely to buy. Once you have these
two things in mind, you’re ready to change your ad so it grabs readers
and makes them buy.
-
Start your ad with a
headline in big type. Begin your sentence with an action word. If
your headline attracts a reader, he/she will read your whole message. For
example, look at the title of this article “Double or Triple your Business Sales by
making some little changes to your advertisement “. It involved you to read the
whole article. Didn’t it?
-
People only buy when they
feel you can solve a problem that is causing them pain. People want to save
time, save money, and much more.
Don’t follow your headline with a diatribe on how good your product is.
Instead, talk about the thing readers care about most. Make your copy
describe a problem the read has. Tell how the problem affects the
reader’s life. Show the reader how the problem will get worse, much worse,
over time if it is not fixed now.
-
Present your product or
services as the solution to the customer’s problem. Describe its most
important features, and then connect them with the benefits they will bring.
-
Most of your customers don’t
automatically understand how your product’s great features can help them. You
have to describe the benefits. It helps to give real life example
of how the feature helps people.
-
If your product has more
than three features, list them in bulleted form. Bullets help readers
digest a batch of related points.
-
Add several excited
testimonials from satisfied customers. Have the customer talk about how
he/she got the results you promised n your benefits section. If your product
is new, have several people try it, then ask them for their comments Most
people are delighted to help, specially if they know you will be publishing
their opinions.
-
Tell them HOW TO BUY.
This is the one thing so many ads miss. Highlight HOW TO BUY details. Make it
easy for them to buy. Easy ordering should including information on how
customers can contact you. Include your email address (which you check often),
you phone number or mobile number, and your physical location. Also include
your guarantee if you have one. Let customers know how long it will take for
you to deliver the product or service. And be sure to tell them how much extra
shipping and handling will cost. Stating these things right up front helps
customers make a decision to buy, NOW.
|
.
Web Hosting
Linux Based Web Hosting packages
(with .com domains) starts from Rs 750/- per year
Click Here
for details
Windows Hosting
Windows / NT Based Web Hosting
packages (with .com domains) starts from Rs
3,000/- per year Click
Here for details
More Ideas
Get more ideas to start & promote
your business. Read more articles of S. Najam Aziz Ahmed
Click Here
Subscribe for FREE
Our subscribers receive important
articles and tips that help them start their own small or medium-sized
internet business. Existing businesspeople get free tips to maximize your
sales. Click Here to subscribe.
Search Engine Marketing
Drive new customers to your Web
site by listing your URL at TOP position on Top search engines &
directories (like Yahoo, Google, MSN etc).
VMarketU is one of the best ways to
channel qualified traffic to your business.
Pakistan's Email Directory CD
Do you have a product or service
that want to market to a large targeted audience at a minimum cost?
Pakistan's Email Directory CD could be just what you need!
Smart-Boy Email Marketing Solutions
Accept
Payments by Credit Cards
Instant credit card processing
services accounts for merchants with internet businesses. Only $ 49 Set Up
Plus Transaction Costs.
Click Here
to start selling online now!
|
