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List your site on Froogle
Froogle is
Google's free comparison shopping search engine. Other comparison
shopping engines charge, but since Froogle is free you've got nothing to
lose by listing your site there.
Distribute a free press release PRWeb mass distributes press
releases to a legion of publications and news-business outlets. The
basic service is free, and the PRWeb caters to small and medium-sized
businesses. (Although free, the service accepts voluntary
contributions.)
Viral marketing
Viral marketing is a
message you send out that users find so interesting or entertaining that
they send it out to other users - it spreads by itself, like a virus. So
there's no advertising expense required to keep it circulating in
ever-wider circles. It's usually some kind of joke, or perhaps an odd
video clip. A successful viral marketing campaign is a hard thing to
develop, and you're a genius if you can do it successfully. (There are
highly-paid people working right now on creating viral campaigns for big
budget companies.) A few imaginative people have managed to do it
cheaply, or at no cost at all.
Search Engines: Unpaid Results
Getting your site listed near the top in a search engine is arguably the
best possible Internet marketing. However, 100 zillion other Web sites
just like yours want top listing, too. These days, getting highly ranked
requires both time (several months, at least) and money.
The first step is registering your site with the top search engines, but
that alone won't get you listed. Being registered merely means that as
the search engines send a "spider" out to "crawl" the Web (automated
software that indexes sites) they'll know to crawl your site.
Be leery of those services that charge you $50 to "submit your site to
500 top search engines." There aren't 500 top search engines. Those
cookie cutter submission services submit the same information to each
site, although the sites themselves have different submission criteria.
It's worth registering your site with the top search sites on a
one-by-one basis. Among the many you want to register with is the Open
Directory, Google, MSN, and both the Yahoo search engine and the Yahoo
Directory. (Yahoo offers both a free "standard" submission and a paid
"Express" submission; experts concur that that the fee is worth it for
faster ranking).
Because high rankings attract so many shoppers, businesses spend large
sums on search engine optimization (SEO). SEO is the process of tweaking
your site so that search engine spiders will more readily recognize it,
and hence boost your site's ranking.
Many e-businesses hire SEO experts, who are high-priced gurus that help
them change their site to boost their ranking on search results.
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Page 18 |
Online Money-Making Opportunities
Several Systems to make real money via
Internet
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